The Science of Email Marketing

Review of a Teleseminar Presented by Dan Zarrella of HubSpot I recently attended this online seminar, and was surprised about some of the things I learned. It’s about an hour long, and you can view it here: http://www.hubspot.com/the-science-of-email-marketing Dan obtained access to statistics for 9 billion (!) emails sent using MailChimp, and analyzed them. He

Subscription vs Pay as you Go Email Marketing

There are various good options for sending out your email newsletters. These include Constant Contact, VerticalResponse and MailChimp. Later I’ll post a more detailed comparison of these three, but for now I’ll point out one significant difference. All three companies allow you to buy a monthly subscription for their services; the more emails you need

Putting Together your Mailing List

There are many good reasons to consider email marketing for your business or non profit group, and some great tools available for implementation (topics which I’ll discuss in future posts). But I want to start out talking about the mailing list itself. There are two kinds of mailing lists: opt-in and opt-out. Opt-in mailing lists

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